
Marketing
Giancarlo Ibarra, Head of Marketing
I’m focused on building more than just a brand—I’m building a movement.
Here at ShopSolar.Ai, we're flipping the traditional solar model on its head by giving homeowners full control over how they shop, design, and invest in solar. With the help of AI and automation, we're creating a seamless, transparent, and empowering experience—no gatekeepers, no commissions, just smarter solar on the customer’s terms. This isn’t just about selling solar panels—it’s about reshaping trust in the industry and showing homeowners there's a better, more honest way to go solar.
With a background rooted in elevating human-centered design and forward-thinking marketing, I'm bringing a multidisciplinary approach to the clean energy space. At ShopSolar.ai, I’m leveraging storytelling, strategy, and smart tech to build a brand that speaks to real people—one that educates, simplifies, and makes solar approachable. The goal? To create a platform that scales with heart, makes energy independence accessible, and ultimately leaves the solar industry—and the planet—better than we found it.
Background
Seasoned Marketing Executive with nearly a decade of experience driving 8-digit sales in residential solar. Adept leader seamlessly transitioning between for-profit and non-profit sectors, serving as Executive Director and interim CEO of an NGO in the food trade industry for over a decade. Committed to excellence, innovation, and positive change in every role undertaken. Shaping the future of the industries touched with a unique blend of business acumen and passion for sustainability.
Professional Experience
2024 - Now
Head of Marketing
Different Energies & ShopSolar.Ai
2022 - 2023
Independent Broker
Solar Consumer Advocates
2018 - 2024
Director of Marketing
Suntuity Group
2017 - 2018
Lead Creative
Momentum Solar